Design and innovation within the sporting goods industry have been driven
by technological advances over the last 20 years. Material developments
and new production techniques have fundamentally transformed the
performance and appeal of sports products. We see the need for more
cross-boundary learning and sharing of skills and crafts to set a new course
in the industry and to find new approaches to relevant solutions.

Masterclass aims at the
encouragement of
young creative talents
from all fields of design
with a major focus on
thinking outside the
traditional frameworks.

Masterclass
lectures and workshops
track the intersection
between sports design,
technology and
socio-cultural influences.